Wednesday and Thursday of this week, the fourth edition of an event called Green Rio took place in the Botanical Garden of Rio de Janeiro.
Green Rio is a fair that brings together local and organic producers (of fruit, vegetables, honey, cheeses, sustainable cosmetics) as well as institutional players such as state representatives and Sebrae, the entity supporting small and medium companies.
This fourth edition of Green Rio was based on two pillars: sustainable food and bio economic partnership/ biodiversity.
A project promoting healthy food in schools was presented, with the idea that this project could incentivize more sustainable producers and create new jobs. This came as 3 million people in Brazil suffer from obesity before age 10, and research shows that unhealthy eating habits in childhood lead to serious health issues in adulthood.
7 states of the Amazon were put together in one project coordinated by Sebrae called “ Flower based cosmetics from the Amazon,” with the aim of valuing the extraordinary biodiversity of that region.
Producers included among others Sitio do Moinho, ABIO (Association of organic producers of the State of Rio) and Monama Orgânico, a really cool fun brand of organic granola and gluten free flours which is based in Sao Paulo and coming to Rio soon.
In parallel to the stands there was also an auditorium were roundtables took place addressing: eating local, sustainability and sustainable food within the Big Events, valuation of environmental assets, sustainable tourism etc.
I think this event is very valuable and should happen more than once a year. I had attended last year’s edition and find it disappointing to see that it has not really grown in size or impact. Unfortunately, even though there are some really great projects and brands, organic and sustainable producing still seems to be a niche discussion in Brazil.